I’m a husband, dad, product strategist, marketer, and growth guy who is pretty much obsessed with solving real problems, learning as I go, and working with smart teams to focus on what actually matters instead of everything that doesn’t.
For a little over 20 years, I’ve led marketing, brand, design, software, and product teams, helping ship scalable, user-centered stuff in both B2B and B2C. Along the way, I’ve been lucky enough to work on high-impact campaigns and products for brands: Cerner, Porch, Disney, MTV, VH1, the LA Lakers, Seagate, Walmart, Target, and Kirkland.
I started my product career on the design and experience side, working with healthcare organizations and consumer brands that lived inside complex systems but still needed simple, human interfaces. That early work taught me how quickly a clean UI falls apart if the data underneath is a mess or the workflow ignores how people actually work.
At Hart, I led product for a remote patient monitoring and clinical analytics platform. We built a universal data and workflow viewer that pulled together siloed clinical and operational data from multiple systems into a single experience. Clinicians could finally filter, compare, and track performance across programs and locations without logging into three different tools or exporting to spreadsheets. That work laid the foundation for Clarity and Compass, where the product literally sat in the middle of care delivery.
At Advantmed, I moved deeper into Population health management and performance analytics. We built a large platform that covered in-home assessments, Risk Adjustment, and Quality Improvement across large populations that turned raw assessment data into scores, cohorts, and benchmarking views. Plans and providers used those views to decide where to focus quality and financial efforts across regions and programs. My job was to make sure the definitions were right, the workflows were tight, and the numbers were explainable enough that leadership trusted them.
At Porch Group, I led product for a national home services marketplace focused on moving and related services. The work there was about reliability and overall simplicity at scale. We simplified the quote and booking flow so customers could understand their options, pick what they needed, and book in a few clear steps instead of bouncing. Moving 101 and Move Builder sat on top of the same infrastructure, turning a confusing, high-friction process into a guided path that drove way higher conversion and far fewer dropped moves.
At Talitha Coffee, I owned product and growth for the digital side of the business. We implemented tools like Rebuy Engine to power personalized cart, checkout, and post-purchase flows, then tied all of it back to funnel performance, unit economics, and contribution margin. One of the core joys of working with a physical product in conjunction with the digital world is tying it all back to the core numbers, true economics, and tangible growth.
Today, I run Tailored Flows, an AI and automation agency where I help teams design event-driven workflows, AI agents, and analytics that sit directly in their existing tools. The pattern is the same whether it is healthcare, coffee, or inspections: connect the data, define the events, make it obvious what needs attention, and keep humans in control of the decisions.
Would love to connect!