Case Study: Compass
mark becklund mark becklund

Case Study: Compass

At Hart we set out to solve a simple but painful problem: clinicians were making decisions with access to maybe a quarter of a patient’s history on a good day. Records lived across multiple EMRs, archives, and scanned documents. Clarity and Compass were our answer to that.

Read More
Case Study: Advantmed
mark becklund mark becklund

Case Study: Advantmed

Advantmed operates in the middle of risk adjustment, quality, and in home assessments. When I joined, the brand, platform, and analytics were not telling a clear story about the value we were delivering. We used the rebrand as a forcing function to modernize the product and make the data work harder.

Read More
Case Study: Talitha
mark becklund mark becklund

Case Study: Talitha

Talitha Coffee is a specialty brand with an intentional mission and a mix of direct and wholesale channels. As VP of Product and Growth, I owned both the digital product and the performance side, which meant making sure the stories we told actually showed up in the numbers.

Read More